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Technology: Market entry

Most companies will at some time face the challenge of entering a new market either in their home country or in another country. Market entries are high risk activities because the level of knowledge and understanding is reduced.

Client issue

How can we enter this market sector?

Project questions

  • What are the market entry objectives?
  • What research has been done?
  • What does it tell us?
  • What are the dynamics of the new market?
  • What are the channels?
  • Who are the main players?
  • What are the critical success factors at each level?
  • What advantages and disadvantages do we face?
  • What are the market opportunities?
  • What are entry options?
  • What is the preferred option?
  • How can we test the plan?
  • What do we need to execute the plan?

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