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Marketing – product portfolio analysis, product launch

Many organisations find that their product range has evolved over time and that some of the product offerings are no longer applicable. It is not uncommon for companies to be unclear about which products are the most important in terms of profitability and customer needs.

Core questions

  • How effective is our marketing?
  • What should our product portfolio look like?
  • Where do we make money?
  • What is our product profitability?
  • How should we launch a new product?
  • How should we enter a new market?

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